How we elevated tracking data accuracy from ~60% to ~80%
from Delivery hero (Berlin, Germany )
About speaker
Delivery hero, engineering manager
13 years in tech, 4 years as engineering manager, international and remote teams experience. Fintech, User tracking, Customer facing services.
About speakers company
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Abstracts
My team is building a user tracking data solution. Last year our goal was to replace Google analytics and we succeed.
At the very beginning the data was not looking so good, but was still usable. The next goal after launching was elevating the data quality in general.
The talk would cover architecture, data quality metrics, testing against competitors and data validation methods we used.
The Program Committee has not yet taken a decision on this talk
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